About us

In today’s era of internet and social media, strong customer orientation has become a key success factor for companies. More than ever before, customers expect made-to-measure service and individual support. The ‘direct line’ between companies and their customers has become vital in securing customer loyalty.

The digital way of life means that people are used to communicating and interacting directly with each other any time, across vast distances and across cultural borders. This is why customers meanwhile take it for granted that they will be able to give a company immediate feedback on their concerns and expectations. Conversely, product manufacturers and service providers are ever more dependent on the direct contact with their customers to keep optimising their product ranges.




’GIM direct’ is a company specialising in customer feedback and customer dialogue. It uses a variety of channels to help make companies more accessible for their customers and support customer communication in all manner of situations.

With ’GIM direct’, communication is the name of the game. We manage interaction – at both the local and global levels. ‘GIM direct’ is not a sales or distribution organisation, nor does it engage in research. ‘GIM direct’ ensures that consumers are heard by companies, thus giving these companies the chance to respond individually to their customers.

GIM direct = Global Interaction Management



Object of ’GIM direct’

’GIM direct’ provides advice and services to companies based on personal data. In addition, we survey and analyse transaction data. For this we deploy state-of-the-art scientific methods and information technology, with a focus on services that target direct contact between companies and their customers. Furthermore, we make available to our clients generalised analyses and consultancy based on this data. Not only does this allow appropriate interaction but also enables us to derive strategic conclusions for the companies and their customer relations.